SaaS average rep tenure (2020)
Virtually unchanged since 2010, average tenure sits at 2.5 years.
This has been remarkably consistent over the life of this research project. We note that companies hiring more experienced reps experience longer average tenure
As you’ll see in Part 4, for each additional year of sales experience, on-target earnings increase. As you saw earlier, more experienced AEs are more attractive to higher ACV companies. Given these facts, and the tight labor market, it is surprising average tenure remains as high as it is.
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Most relevant during:
GTM Fit phase
Scale phase
PMF phase
Most relevant for:
ACVs < $15K
ACVs $15K-$50K
ACVs > $50K