SaaS conversion benchmarks
There are a variety of models that govern SaaS / Recurring revenue business.
This presentation provides a visual guide on a number of models currently used to scale revenue by companies that experience rapid growth. Rapid growth is a growth rate that exceeds 40% year over year.
[See link below for full research paper]
Most relevant during:
PMF phase
GTM Fit phase
Scale phase
Most relevant for:
ACVs < $15K
ACVs $15K-$50K
ACVs > $50K
