SaaS metrics by ARR (2020)
Rows represent common KPIs across categories including size and growth, financial, value drivers and diversity.
Columns represent distribution of responses from companies at varying levels of ARR, from <$1M to >$50M
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Most relevant during:
GTM Fit phase
Scale phase
PMF phase
Most relevant for:
ACVs < $15K
ACVs $15K-$50K
ACVs > $50K