SaaS mix of employees by function by dominant sales channel (2020)
SaaS mix of employees by function by dominant sales channel
Companies leveraging self service or freemium channels commit a greater proportion of their resources to engineering and product – this is particularly evident in PLG companies who rely on organic strategies and product awareness to drive inbound demand.
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Most relevant during:
GTM Fit phase
Scale phase
PMF phase
Most relevant for:
ACVs < $15K
ACVs $15K-$50K
ACVs > $50K
