SaaS net retention rates by customer type (2020)
Regardless of segment, a competitive NDR rate lies between 100% and 110%.
However, VSB and SMB segments introduce greater variance. As SMBs become smaller and smaller, net retention can start to mimic B2C software.
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Most relevant during:
GTM Fit phase
Scale phase
PMF phase
Most relevant for:
ACVs < $15K
ACVs $15K-$50K
ACVs > $50K
