SaaS sales and marketing spend by ARR (2020)
SaaS sales and marketing spend by ARR
Sales and marketing expenses are normally a SaaS company’s largest areas of spend after they hit ~$2.5M of ARR (before which point product & engineering dominates).
Most relevant during:
GTM Fit phase
Scale phase
PMF phase
Most relevant for:
ACVs < $15K
ACVs $15K-$50K
ACVs > $50K
