Sales channels pre and post covid (2020)
Sales channels pre and post covid
As customers’ interaction preferences have shifted to remote and digital channels, company revenues from video calls, online chats, and e-commerce have increased.
Seeing this, Katherine and her peers at other companies have been working to improve the customer experience and the effectiveness of selling through remote and digital channels.
Most relevant during:
GTM Fit phase
Scale phase
PMF phase
Most relevant for:
ACVs < $15K
ACVs $15K-$50K
ACVs > $50K
