SDR attrition (2021)
Total average attrition—voluntary plus involuntary—fell sharply in 2020.
Note: we asked respondents to exclude COVID-19 related RIFs (as well as routine promotions and internal transfers) from these calculations.
Nearly the entire difference occurred in voluntary turnover (i.e., resignations) which fell by more than half. This isn’t surprising given 2020’s labor market upheavals. As the job market stabilizes and rebounds, we expect this figure to return to trend.
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Most relevant during:
GTM Fit phase
Scale phase
PMF phase
Most relevant for:
ACVs < $15K
ACVs $15K-$50K
ACVs > $50K