SDR daily quality conversations by dominant channel (2021)
We categorized groups as either Email-centric, Phone-centric, or Neutral based on their most dominant outreach channel.
Responses indicate a 39% / 28% / 33% divide (email, phone, neutral).
By definition, phone-centric groups average higher dials per day. Interestingly, they also report 2.1X as many average QCs per day.
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Most relevant during:
GTM Fit phase
Scale phase
PMF phase
Most relevant for:
ACVs < $15K
ACVs $15K-$50K
ACVs > $50K