SDR monthly quotas (2021)
Across the board, average quotas fell from 2018 to 2020—this is consistent across ASP, motion, model, High-growth versus Laggard, and so on.
The global median of Stage 0 Passed is 15. It is higher in an inbound motion, at lower ASPs, and for smaller companies. It is lower in an outbound motion, at higher ASPs, and for larger companies.
The global median of Stage 1 Converted is 7.5. It is higher in an Introductory Meeting model and falls as qualification level rises.
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Most relevant during:
GTM Fit phase
Scale phase
PMF phase
Most relevant for:
ACVs < $15K
ACVs $15K-$50K
ACVs > $50K
