Six steps to successful demos
Once you have set the foundation with a Discovery call, it’s time for the Demo.
Here are the six steps to have more success:
1. Flip your Agenda Upside Down.
2. Show your face(s).
3. Twist the Knife.
4. Show Them The Goal.
5. Match each Pain Point to a Benefit.
6. Eliminate Uncertainty.
Most relevant during:
PMF phase
GTM Fit phase
Scale phase
Most relevant for:
ACVs < $15K
ACVs $15K-$50K
ACVs > $50K
