SNAP selling aims to address the issue of too much information and too little time for customers to make decisions. In this fast-paced selling environment, salespeople need to get right to the heart of the issues.

To do this, SNAP follows four principles:

• S: Keep it simple. Reduce the complexity and effort in the decision-making process to make it easy for prospects to seal the deal.
• N: Be iNvaluable. Highlight and demonstrate the value your solution brings to stand out from the crowd of other options competing for your prospect.
• A: Always align. Keep your conversations and solutions aligned with the prospect’s goals and needs so you remain relevant.
• P: Raise priorities. Create urgency around your solution and demonstrate why the prospect should prioritize this issue.

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