Sourced pipeline by SDR (2021)
Sourced pipeline by SDR
The median pipeline generated per SDR is $3.0M. (Note this is raw pipeline, not “forecast” nor “closed won.”)
There is wide variation across companies—some generating less than $750K in pipeline while others exceed $10M per SDR annually.
Most relevant during:
GTM Fit phase
Scale phase
PMF phase
Most relevant for:
ACVs < $15K
ACVs $15K-$50K
ACVs > $50K
