Structure of an introductory sales call
Here’s the overview of the process:
Elements of the founder and early customer stories are vertical themes that are referenced throughout the sales pitch, but are concentrated in the first half of the conversation to build credibility early and get the prospect to open up. Here’s how to fold in those stories and build out an effective sales call [...]
Most relevant during:
GTM Fit phase
Scale phase
PMF phase
Most relevant for:
ACVs < $15K
ACVs $15K-$50K
ACVs > $50K
