The 3 limits of product led growth
Companies can achieve greater success if they understand the limits of organic end-user self-service as an initial lead generation and community goodwill strategy, rather than a silver bullet.
So how can product-led companies break through this ceiling, and drive scalable growth?
- Failing to Serve Other Masters: PLG companies need to go beyond serving individuals, to serving collaborators, teams, their leaders and companies.
- Failure to Segment Customers: PLG companies need to understand and adapt their product to differing needs and buying processes if they want to extend upmarket.
- The Law of Large (Revenue) Numbers: PLG companies need to invest in a portfolio of top-of-funnel strategies to complement organic viral adoption.
[see original article for deeper dive]
Most relevant during:
PMF phase
GTM Fit phase
Scale phase
Most relevant for:
ACVs < $15K
ACVs $15K-$50K
