It’s simple, but it will help you take advantage of the psychology of selling, so it’s actually entertaining for your prospect!

Here’s the 7-Sentence story structure for product demos:

1. Once upon a time _______
2. Every day, _______
3. But one day, _______
4. Because of this, _______
5. Because of that, _______
6. Until finally, _______
7. And ever since then, _______
   

You can use this it to establish all of the important bits of your story in a way that makes it flow nicely. You’ll establish who the story is about, what they’re doing, what their problem is and how they find a solution to that problem.

All of this will, of course, be in relation to your product, because it’s a story about what you can do for your customer. Use this framework to tell them how you and whatever you’re selling can solve their problem.

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