The 7-step sales proceess
The seven-step sales process outlined in business textbooks is a good start, especially since 40% of sales teams don’t have a playbook—and a playbook or sales strategy makes you 33% more likely to close sales at a higher rate.
The seven-step sales process is only a good start, though, because you need to customize it to your particular business—and, more importantly, to your target customers as you move them through the sales funnel.
What are the seven steps of the sales process according to most sales masters? The following steps provide a good outline for what you should be doing to find potential customers, close the sale, and retain your clients for repeat business and referrals in the future.
- Prospecting
- Preparation
- Approach
- Presentation
- Handling objections
- Closing
- Follow-up
Most relevant during:
GTM Fit phase
Scale phase
PMF phase
Most relevant for:
ACVs < $15K
ACVs $15K-$50K
ACVs > $50K
