The Coverage Matrix
How do you sell into what markets — what are you selling, and what are your routes to market?
And how does the sales “coverage matrix” shape your sales org and where you invest resources? This video shares the fundamentals startup founders need to know to figure out what you are selling to whom.
You can watch this entire series of snack-sized videos, or mix-and-match your own playlist of topics for your particular questions and company needs.
Most relevant during:
GTM Fit phase
Scale phase
PMF phase
Most relevant for:
ACVs $15K-$50K
ACVs > $50K
ACVs < $15K
