The Minimum Viable Company
Before attempting to scale your minimum viable product, you should focus on cultivating your minimum viable company.
Nail down your value proposition, find your place in the broader ecosystem, and craft a business model that adds up. Nail it and then scale it. In other words, true product-market fit is actually the magical moment where three elements click together:
- Value propositions
- Ecosystem
- Business model
As you can tell, great product features constitute just one-half of one-third of the whole puzzle. Moving into “growth mode” while missing any of these elements is building your company on an unsound foundation.
[see article for deep dive]
Most relevant during:
PMF phase
GTM Fit phase
Most relevant for:
ACVs < $15K
ACVs $15K-$50K
ACVs > $50K