The modern GTM is bottom up + top down
Founders will occasionally ask, “Isn’t the Modern GTM just Product Led Growth (PLG)?”
In our view at Unusual Ventures the simple answer is, “No, PLG is a component of the Modern GTM.”
To be clear, we are huge believers in PLG, and we have a thorough module we will publish in the coming weeks. We consider PLG an essential component of the Modern GTM and something founders need to learn about and master.
In our framework PLG consists of the Education, Product, and Community functions and is organized around the USER in our Journey Map.
Most relevant during:
PMF phase
GTM Fit phase
Scale phase
Most relevant for:
ACVs < $15K
ACVs $15K-$50K
ACVs > $50K
