The Pod framework for scaling revenue growth
Scaling of the revenue now occurs by scaling the PODs. In the example below, you will notice how at first our teams operate unstructured.
A group of SDRs creates SQLs and they are randomly assigned to a group of AEs.
To grow, the company needs to structure its resources into two initiatives; SMB and MidMarket, each requiring a different approach.
As the business grows, new markets are discovered, and new PODs are launched to call on these markets.
Most relevant during:
GTM Fit phase
Scale phase
Most relevant for:
ACVs < $15K
ACVs $15K-$50K
ACVs > $50K
