Your goal is to drive adoption from the day-to-day future users of your product. Diving straight into a demo misses an opportunity to build rapport and let these users know that you understand their day to day. By framing a story-driven demo well, you jump start bottoms-up adoption of your product in the organization. Here’s what it looks like:

[...] Start by framing your demo with the problem they are looking to solve as the question, and your solution as the answer. Then, prioritize the demo accordingly.

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