1. You're not ready to grow … until you Nail A Niche.
2. Overnight success is a fairy tale. You're not going to be magically discovered, so you need sustainable systems that Create Predictable Pipeline.
3. Speeding up growth creates more problems than it solves. Things will actually get worse until you Make Sales Scalable.
4. It's hard to build a big business out of small deals … so figure out how to Double Your Deal-size.
5. It'll take years longer than you want … don't quit too soon or let a Year Of Hell discourage you. Be prepared to Do The Time.
6. Your employees are renting, not owning their jobs. Embrace Employee Ownership to develop a culture of taking initiative beyond a job description.
7. If you're an employee, you're letting frustrations stop, not motivate, you. Stop waiting for someone else to fix it, and turn your frustrations to your advantage to Define Your Destiny.

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