Three options for business model expansion
Inherent in the names, product-market and go-to-market, we have three dimensions by which to organize our segment analysis:
- The products we sell
- The markets we sell to
- The channels we sell through
As we analyze the company performance by product-market-channel segments, we see which segments are exceeding the company’s customer retention and unit economic goals and which ones are not. We can feel confident in scaling performing segments. For the remaining segments, we need to decide whether to experiment or ignore.
Most relevant during:
GTM Fit phase
Scale phase
Most relevant for:
ACVs < $15K
ACVs $15K-$50K
ACVs > $50K
