1. “Seeds” are many-to-many leads, created from word-of-mouth, networks, and relationships. Usually grown through creating happy customers who refer others, and who remain as customers for years. Salesforce.com, Google, Facebook, and Slack have all ignited initial hypergrowth through Seeds.
2. “Nets” are one-to-many marketing campaigns, including the now-popular approaches of content and inbound marketing.
3. “Spears” are targeted outbound prospecting or business development campaigns. Usually a human is involved, working through a targeted list, calling, emailing, or using any other technique that helps them make contact and get appointments.
   

Seeds, Nets, and Spears are complementary. Know why, how, and when to use each tool. They each have different funnels, conversion rates, expectations, sales cycles, average deal sizes, ideal target customers, and methods of increasing them. The important thing is to know which type(s) will work best for your business, in what mix or ratio, and what investment of time, money, or resources are required by each to grow.

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