Traction Gap
The Traction Gap is the period between a startup's initial product release and the product's ability to generate traction in the market.
Minimum Viable Category: Name & definition of category created or redefined + evidence category can support a startup
Initial Product Release: First publicly deployed product iteration
Minimum Viable Product: Product with minimal customer validation metrics
Minimum Viable Repeatability: Solution-grade product, business model & repeatable sales/marketing
Minimum Viable Traction: MVR + multiple quarters of growth
Most relevant during:
GTM Fit phase
Scale phase
PMF phase
Most relevant for:
ACVs < $15K
ACVs $15K-$50K
ACVs > $50K
