WBD Lead Generation Playbook
If you got this far into the sales designs, you are starting to get it! In this design, we are simply putting it all together.
At the top of the table, horizontally, we included our sales lead generation process. Vertically, we added brief goals, 4-5 specific actions, and connect wagons used in this stage.
Watch tutorial video: https://www.youtube.com/watch?v=RCDWVvlssw8
Most relevant during:
PMF phase
GTM Fit phase
Scale phase
Most relevant for:
ACVs < $15K
ACVs $15K-$50K
ACVs > $50K
