Your first 5 sales hires to jumpstart pipeline generation
Here, I back up even further and share what I think should be the first half dozen revenue-driving roles, before VPs are brought in to craft strategy, based on the hundreds of conversations I’ve had with early stage founders.
If you’re a founder of a B2B SaaS startup and you’re starting to build out your team, consider hiring these revenue-driving contributors first in the order outlined below. If you do, you’ll be well on your way to helping customers benefit massively from your product and getting cash positive sooner than you’d hoped.
1. A Digital Marketer or Content Creator
2. A Pair of Sales Development Representatives
3. A Quota-Carrying Sales Representative
4. A Revenue Operations Lead
5. A Customer Success Representative
Most relevant during:
PMF phase
Most relevant for:
ACVs $15K-$50K
ACVs < $15K
ACVs > $50K
