Product Led Growth

A collection of content on product led growth and modern go-to-market, curated by Bocar Dia.

Selected content:

Is Your Product Right for Product Led Growth?

By Blake Bartlett

3 modes of a PLG strategy

By Sandhya Hegde

The modern GTM is bottom up + top down

By John Vrionis

The Unusual Modern GTM Buyer/User journey

By John Vrionis

Founder role in a modern GTM

By John Vrionis

Founder as an Orchestrator in modern GTM

By John Vrionis

The 3 limits of product led growth

Designing for Buying in PLG: A Playbook

Layering sales on a bottom-up self-serve product

By Lenny Rachitsky, Pete Kazanjy

Four Sequential North Star Metrics for PLG

By Mark Roberge

Growth team evolution for PLG

By Mark Roberge

PLG playbook for GTM startups

By Mark Roberge

Product led sales vs. traditional sales

By Blake Bartlett

The disappearance of pre-sales

By Martin Casado

Top traits of Product Led salespeople

By Blake Bartlett

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